Sample Resume 2010

Brian W. Villegas 

339 Spring Haven Trail

Newark, NJ 07102

(973) 646-0253

Profile

PRODUCT MANAGEMENT � BRAND MANAGEMENT

MARKET ANALYSIS � KEY ACCOUNTS

�       Marketing and sales professional with more than seven years of consumer product goods (key accounts) management, five years of large-retailer sales experience, and 2003 MBA.

�       Distribution channel development and channel creation experience.

�       Strategic thinking coupled with solid financial, statistical, and analytical skills.

�       Strong presentation and communication skills, able to establish and sustain strong customer relationships while effectively balancing customer and business needs.

�       Proficient using business technology including MS Office (Word, Excel, PowerPoint, Access).

Marketing Competencies Include

�       Strategic Business & Market Planning

�       Customer/Competitive Research & Analysis

�       Market/Business-Trend Analysis

�       Price/Profitability Modeling

�       Report & Brief Writing

�       Branding

�       Packaging

�       Positioning

�       Merchandising

�       Promotional Events

�       Advertising

Professional Experience

PATRICK'S (a division of Smith Foods) � Newark, NJ

2002 to Present

Account Manager

�       Manage wholesale/retail and alternative distribution channels within Milwaukee, Chicago, and Central IL markets representing $4 million in retail sales volume. Build product awareness and maximize distribution/profitability for all product categories.

�       Prepare strategic market analysis reports to include forecasting, profitability/ROI, market share, and competitive analysis using independent research and AC Nielsen data. Develop and deliver reports to colleagues within sales region.

�       Assist with new product development projects to include positioning, package design, test marketing, advertising, collateral development, and product launch. Recommended and worked on four successful product development projects to date.

�       Established a 39% incremental sales volume increase and a 41% total dollar contribution increase within key accounts during 2003.

ENERGIZER BATTERY (a division of Energizer Holdings) � Newark, NJ

2000 to 2002

Territory Manager

�       Achieved a 35% sales increase within targeted accounts through strong customer relations and the development/implementation of effective sales and marketing initiatives.

�       Performed national, key account, and local market analysis using independent research, syndicated, and in-house data including AC Nielsen, Tri-Vista, and Retail Link.

�       Received �Best Attitude and Work Ethic Award� for entire region.

HILLSHIRE FARMS (a division of Sara Lee Corporation) � Newark, NJ

1997 to 2000

Sales Representative

�       Implemented selling plan, calling on key accounts in SE WI and Northern IL. Achieved �President�s Club� status for annual sales in excess of $1 million.

�       Prepared strategic marketing reports to include sales volume, market share, and competitor data from independent research and IRI syndicated data.

�       Achieved permanent shelf space on core products to 70% of stores through strong customer service and communication of sales performance data with key buyers.

Additional Marketing and Sales Experience

Home-Depot � Sales Associate, Electrical (Part-Time)

1999 to 2000

Menard�s � Sales Associate, Electrical (Part-Time)

1992 to 1996

Education

MBA � Seton Hall University, Orange, NJ

2003

BA (Public Relations) � Rutgers University, Piscataway, NJ

1996

Undergraduate Internship with SMP Advertising (Summer 1995)