Sample Resume 2010 |
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Jeff C. Melillo 63 Meadow Drive Irvine, CA 92614 (909) 327-1507 | |
| Career Summary | ||||||||
Public relations professional with
executive level experience. Able to lead visionary campaigns which
generate improved revenue growth. Adept at working across
industries and leading teams to achieve corporate, branding, and
marketing goals.
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Executive Experience | |
Yanez Company, Irvine, CA | 1998 - Present |
| Public Relations Director | |
| Managed
all campaigns and a team of ten Public Relations professionals
for multiple product/brand marketing projects. Develop all
marketing activities for $400M annual sales. Counsel executives on
critical issues management and media response inquiries. Represent
company in all media relations. • Improved advertising with 250% improved returns while reducing operating budget by 45%. • Staged a high-impact event that drew 30,000 consumers. • Secured placements on national television shows. • Produced several successful promotional videos which measured 150% ROI. | |
Yanez Company, Irvine, CA | 1994 - 1998 |
| Media Relations Manager | |
| Oversaw
and trained all PR staff in planning media relations and advertising
campaigns. Managed $200,000 annual operating budget. • Developed publicity launch model which resulted in ticket sell-outs across the country. • Devised a public service announcement for presidential campaign which drew 30 million viewers. | |
Yogo Consultants, Anaheim, CA | 1990 - 1994 |
| Consultant | |
| PR firm which handled crisis and issue management strategic response for government and corporate clients. Hired as consultant to help develop client crisis strategies. Briefed technical witnesses for regulatory and legislative questioning. Trained companies effective negotiation techniques. • Created a media campaign to improve public perception of US Department of Energy. | |
Worldly Communications, Irvine, CA | 1988 - 1990 |
| President | |
| Provided public relations for several multi-billion dollar clients. • Raised positive community response for oil company following class-action lawsuit. | |
| Education | |
University of California at Irvine | |
| Bachelor of Science, Journalism | |
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