| Summary | |
| Creative and dynamic public relations specialist with the ability to juggle multiple tasks in high-pressure situations. Honed ability to lead PR campaigns and execute fundraising iniatives. | |
| Key Campaigns | |
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| Joe Lieberman, Senatorial Campaign Rudy Guiliani, Mayoral Campaign | |
| Professional Experience | |
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MADISON SQUARE GARDEN, New York, NY |
1998 - 2002 |
| Special Events and Hospitality | |
| Direct all promotional campaigns for the stadium and create special events for visiting teams and their fans. • Created and execute social activities for the team, alumni, and media. Events range from small brunches to holiday extravaganzas for 1000+ guests. • Coordinate all volunteers and personnel. • Direct all scheduling, decorating, logistics, and catering for special events. | |
|
LA JARDIN, French Specialty Store, New York, NY |
1995 - 1997 |
| Store Manager | |
| Hired to improve store's lagging sales and negative creditor relations. • In first year completely revitalized sales through better merchandising and promotions. Also cultivated better relationships with creditors and arranged more positive terms. | |
|
THE BIG APPLE CLASSIC, New York, NY |
1990 |
| Director of Marketing and Public Relations | |
| Led effort to smooth over relationships with competing teams, officials, media, and government officials. • Delivered most profitable game ever. • Improved scheduling to facilitate communication. • Solicited and sold corporations on buying corporate sponsorships and purchasing tickets. | |
|
PRIMROSE PLANTATION, New York, NY |
1988 - 1989 |
| Resort Plantation, Social Director | |
| Directed all social events for members-only resort. Planned events to increase visibility of resort. • Designed interesting workskips, holiday celebrations, and guided tours. • Designed, wrote and edited a weekly newsletter to inform members of upcoming special events. • Created and promoted charity golf event which raised $45,000. | |
|
RANDOM HOUSE ADVERTISING AGENCY, New York, NY |
1986 |
| Account Executive | |
| Recruited to expand client base beyond local car dealerships. • Grew client base by 150% including a major account worth $500,000. | |
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FRIENDS OF THE BRONX ZOO , New York, NY |
1986 |
| Director of Public Relations and Special Events | |
| Created fundraising and special events to raise money for zoo operating expenses. • Raised enough money to open a new, state-of-the-art penguin facility. • Promoted public awareness through radio ads and creative television spots. | |
| Education | |
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NEW YORK UNIVERSITY |
|
| B.A., Political Science and International Studies/ Spanish | |
|
NEW YORK INSTITUTE OF TECHNOLOGY |
|
| Paralegal Studies | |
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| Summer Studies | |
| THE UNIVERSITY OF BUENOS AIRES HOFSTRA UNIVERSITY | |
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